Cookie policy
Effective date: September 20, 2026
Last updated: September 20, 2026
This Cookie Policy explains how Brooklyn Body Mechanic uses cookies and similar technologies on brooklynbodymechanic.com (the “Site”), and how you can control them. It should be read alongside our Privacy Policy, which explains how we handle personal information more generally.
1. What cookies are
A cookie is a small text file that a website stores on your device. Cookies let a site remember things between page loads and between visits — for example, that you are logged in, or that you have already seen a notice. Cookies set by the site you are visiting are called first-party cookies; cookies set by other companies whose content or services appear on the page are called third-party cookies.
We also use related technologies that work similarly:
- Pixels and tracking tags — tiny snippets of code or invisible images that report that a page was loaded or an action was taken.
- Local storage — browser storage that holds small amounts of data on your device, used by some embedded tools.
Throughout this policy, “cookies” covers all of these.
2. Why we use cookies
- To make the Site work — page delivery, security, and remembering your preferences
- To make booking and payment flows function
- To understand how visitors find and use the Site so we can improve it
- To measure our advertising and show ads for our services on Google, Facebook, and Instagram
We do not use cookies to collect health information. Intake and health history forms are not hosted on this Site — they are completed on a separate platform that does not carry our analytics or advertising tags. Nothing you enter into an intake form is passed to Google or Meta.
3. Categories of cookies we use
3.1 Strictly necessary
Required for the Site to operate. They cannot be switched off through our cookie controls, though you can block them in your browser — parts of the Site may then stop working.
| Cookie | Set by | Purpose | Typical duration |
|---|---|---|---|
PHPSESSID |
brooklynbodymechanic.com | Maintains your session while you browse | Session |
wordpress_test_cookie |
brooklynbodymechanic.com | Checks whether your browser accepts cookies | Session |
[COOKIE CONSENT PLUGIN COOKIE] |
brooklynbodymechanic.com | Remembers your cookie preferences | 6–12 months |
__cf_bm / security cookies |
Hosting and CDN provider | Distinguishes humans from bots; protects against abuse | 30 minutes |
3.2 Functional
Remember choices you make and enable features such as booking and payment widgets.
| Cookie | Set by | Purpose | Typical duration |
|---|---|---|---|
wp-settings-*, wp-settings-time-* |
brooklynbodymechanic.com | Stores display preferences for logged-in users (staff) | 1 year |
| Booking widget cookies | [BOOKING PLATFORM NAME] | Keeps your place in the booking flow and remembers appointment selections | Session to 1 year |
| Square cookies | Square, Inc. | Enables gift card purchase and payment processing; fraud prevention | Session to 1 year |
3.3 Analytics
Help us understand which pages are visited, how people arrive, and where the Site could work better. The data is aggregated and used for reporting.
| Cookie | Set by | Purpose | Typical duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors | 2 years |
_ga_<container-id> |
Google Analytics | Maintains session state | 2 years |
_gid |
Google Analytics | Distinguishes visitors within a 24-hour window | 24 hours |
_gat |
Google Analytics | Limits the rate of requests to Google | 1 minute |
Google Tag Manager (container GTM-N4LL7VG) is used to load these and other tags. Tag Manager itself does not set cookies.
3.4 Advertising and targeting
Used to measure our advertising, limit how often you see an ad, and show ads for our services to people who have visited the Site. These cookies are set by third parties and may be used to build a profile of your interests across websites.
| Cookie | Set by | Purpose | Typical duration |
|---|---|---|---|
IDE |
Google (doubleclick.net) | Ad selection, measurement, and reporting | Up to 13 months |
NID |
Stores ad preferences and personalization settings | 6 months | |
test_cookie |
Google (doubleclick.net) | Checks whether the browser supports cookies | 15 minutes |
__gads, __gpi |
Google AdSense | Measures ad interactions and prevents the same ad showing repeatedly | 13 months |
_fbp |
Meta (Facebook) | Identifies browsers for ad delivery and measurement | 3 months |
_fbc |
Meta (Facebook) | Stores the click that brought you to the Site from a Meta ad | 3 months |
Durations above are the values these providers publish and may change without notice to us. The exact set of cookies you receive depends on which pages you visit and which features you use.
4. Your choices
4.1 On this Site
[IF YOU INSTALL A CONSENT BANNER: You can change your cookie preferences at any time using the Cookie Settings link in the footer of every page.]
4.2 In your browser
Every major browser lets you block or delete cookies. Blocking all cookies will break booking and payment features. Instructions:
4.3 Opting out of specific services
- Google Analytics — install the Google Analytics Opt-out Browser Add-on.
- Google ads — manage personalization at Google My Ad Center.
- Meta ads — adjust your Facebook Ad Preferences.
- Industry-wide opt-outs — DAA WebChoices and NAI opt-out.
4.4 Global Privacy Control
We honor the Global Privacy Control (GPC) signal. If your browser or an extension sends GPC, we treat it as an opt-out of advertising and targeting cookies for that browser. GPC is browser-specific, so you will need it enabled on each browser and device.
4.5 Mobile devices
On iOS, use Settings → Privacy & Security → Tracking. On Android, use Settings → Privacy → Ads → Delete advertising ID.
5. Changes to this policy
We update this Cookie Policy when the tools on the Site change. The “Last updated” date above shows the most recent revision. We review the cookie tables periodically, but third parties occasionally change their cookies without notifying us.
6. Contact
Questions about cookies or anything else in this policy:
Brooklyn Body Mechanic
649 Morgan Avenue, STE B3A
Brooklyn, NY 11222
Phone: 718-313-5231
Email: jonny@brooklynbodymechanic.com
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
GoDaddy
GoDaddy's visitor traffic tracking, added automatically to sites hosted with GoDaddy and to sites built with GoDaddy Website Builder. It records page views, clicks, and page timing, and sends them to GoDaddy to measure traffic and site performance.
Learn more| Name | Description | Duration |
|---|---|---|
| _tccl_visit | Stores a randomly generated ID for the current visit so page views and clicks can be grouped into one session. | 30 minutes |
| _scc_session | Holds the number of pages viewed in the current visit and the time of the last interaction, so GoDaddy's traffic tracking can tell when a visit has ended. | 20 minutes |
| _tccl_visitor | Stores a randomly generated visitor ID so GoDaddy's traffic tracking recognizes a returning visitor across sessions. | 1 year |
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
AC
| Name | Description | Duration |
|---|---|---|
| ac_enable_tracking | 4 weeks |
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
